• Investing market collapsed in 2001

• Funding ran out in 2002

• Ran on sweat equity for 4 more years

• Never Ending Legal Troubles

  • SEC letter

  • Interoperability lawsuit

  • LOI lawsuit

  • Breach lawsuit

• Currently operating at break even.

• Measurement:

  

Notes:

On December 2006, a singularity occurred for us, which changed everything. As you can see from the graph, our revenue is now following proverbial hockey stick. The handle happened to be laying on the ground, and the blade is sticking up in the air -- unlike what most entrepreneurs expect is with the blade on the ground and the handle in the air.

The singularity was the result of getting access to the only marketing channel that exists for investement clubs: BetterInvesting a non-profit dedicated to investor education. It's a long story as to why they shut us out for 8 years, suffice it to say that it took an investigation by the Senate Finance Committee to cause BetterInvesting to change into being a more open and responsible non-profit. And, now, unfortunately, they are suing us for breach of contract after buying our (sole) competitor in June, 2009.

No one, least of all me, could have predicted when or even if BetterInvesting would allow us to exhibit, give talks, and advertise our investment club accounting service to its members. This turned out to be a great thing for our software, because we had many years to improve its quality before being hit by the deluge as represented in the above graph.